Maven Design Agency

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  • Branding

    BMW logo – The Truth

    BMW-2002-Front-View

    Back in the 90s I owned (and wrote off!) a 1975 BMW 2002 spawning an appreciation for the marque. Like many owners I had heard the myth that the logo was a testament to the company’s historic involvement with aircraft engines (a white propellor set against a blue sky). It turns out this is not quite how it came about. Thanks to logodesignlove for posting a myth crushing piece on the history of the BMW logo.

    Launch article

  • Branding

    Finding Your Brand’s “Red Sole”

    loubs-230

    An interesting and useful article by Fast Company which demonstrates how strong brands come from a single point of identification. A history of wearing expensive high heals is helpful but not essential.

    Launch the article [opens a new window]