Maven Design Agency

Eden Primary

Being the first of its kind, Eden Jewish Primary is a school where everyone is welcome.

Eden is independent of any synagogue authority. It is however open to all of them – and equally open to the wider community, of all faiths and none.

Opening in September 2011 as one of the new ‘free schools’ their aim was to create a school that is not only a great place for education, but also a place where all members of the community can come together under one roof.

Maven’s challenge was to produce a brand that avoided the usual cliches associated with Jewish Schools and with the ‘Garden of Eden’.

We developed a series of simple graphic patterns, combining them on a branch of identical leaves. Echoing the schools ethos that whilst all pupils are from different backgrounds they will be respected as if they are all from the same.

We have also developed Eden Primary’s website.