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Category Archive: General

  1. 60 second post

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    This proves you can edit a website from any internet enabled device! Thanks BNI!

  2. Start with the why

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    In this video Simon Sinek argues persuasively that whilst most people lead with the clear things: ‘what’ and ‘how’, but to really make people interested we need to start with the fuzzy inspirational ‘why’.

     

  3. Focus Groups Are Dangerous. Know When To Use Them

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    We often gasp at the mere mention of a focus group. However Gianfranco Zaccai (co-founder of Continuum) does help identify when they can play a useful role. Have a read.

  4. The Art of Logo Design

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    Watch this short video. We recommend!

    “A logo can’t express everything but it should express the thing that needs to be expressed.”

  5. BMW logo – The Truth

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    Back in the 90s I owned (and wrote off!) a 1975 BMW 2002 spawning an appreciation for the marque. Like many owners I had heard the myth that the logo was a testament to the company’s historic involvement with aircraft engines (a white propellor set against a blue sky). It turns out this is not quite how it came about. Thanks to logodesignlove for posting a myth crushing piece on the history of the BMW logo.

    Launch article